The rise of B2B mobile applications
Business-to-business (B2B) applications are growing widely popular. As the workplace becomes more digital and filled with tech-savvy employees, it’s no surprise that 70% of all B2B queries are expected to be on a smartphone by 2020. In fact, more and more businesses are leveraging mobile apps to streamline business functions, support global operations, simplify communications, and increase employee productivity. Given that expectations around B2B apps are becoming increasingly similar to that of B2C apps, businesses risk significant downsides if they run crash-prone apps. Of course, with high risk comes high reward, and B2B mobile apps have the ability to drive a company toward tremendous success.
In this report, we examine the B2B mobile app market by analyzing research on its growth and impact from the past 3 years. As you read along, you will:
- Compare the business goals, challenges, and expectations from B2B vs. B2C mobile apps.
- Discover the adoption rates of different B2B mobile apps, and find out what users expect from their B2B mobile apps.
- Consider the business impact of B2B mobile apps, such as how a stable app improves revenue and employee satisfaction.
